"To provide a unified voice for the self storage industry in the state of Nevada"

Business goes in cycles where downturns usually follow boom years. From 2002 through 2007, the economic climate throughout the United States and especially in Nevada was excellent. I believe that we were all amazed at the number of new self storage facilities that were constructed and, in most part, at the ease in which they filled up. “Follow the construction of the rooftops” (single family home subdivisions) became the “mantra” of self storage developers. The model worked very well and today many of us own facilities with stabilized occupancies that cash flow quite nicely. It is important to note however, that in almost every urban market in Nevada – Las Vegas, Carson City and Reno, that supply of self storage units is high while demand is low. This softness in the market has created a tremendous discounting in prices as well as lots of move-in specials. Today most operators are seeing a reduction in their gross revenues and a comparable reduction in their net operating income. It is the time to practice strong marketing and operational techniques while we wait out the economic downturn. It is a time of patience that builds character.